Grey swan reputation events destroyed $1.2tn in shareholder value over the last 40 years: Aon
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Grey swan reputation events destroyed $1.2tn in shareholder value over the last 40 years: Aon

Anna Sagar
April 15, 2021
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Grey swan reputation events have wiped out nearly $1.2tn in shareholder value over the past 40 years, and their impact is worsening and harder to recover from, according to a joint report by Aon and Pentland Analytics.

The report, Respecting the Grey Swan, analysed data from 300 corporate crises over the last four decades, looking at the impact of grey swan reputation events – long-tail risks that are known but considered to be highly unlikely –...

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