Allstate makes U-turn to keep Esurance brand alive
  • X
  • LinkedIn
  • Show more sharing options
  • Print
  • X
  • LinkedIn
  • Free Trial
  • Log in

Allstate makes U-turn to keep Esurance brand alive

Bernard Goyder
May 06, 2021
  • X
  • LinkedIn
  • Show more sharing options
  • Print
  • X
  • LinkedIn
Allstate Chicago with Shapiro

Allstate has decided to keep its Esurance brand going, while redirecting marketing dollars towards its core direct business, in a reversal of a previous decision to close the subsidiary in 2020.

Speaking on a call with analysts on Thursday, Allstate’s personal lines president Glenn Shapiro said “we have not completely shuttered Esurance”.

He

Request a free trial:

Fuel a smarter strategy with our actionable market intelligence

    • Gain a competitive edge and accelerate decision-making
    • Be empowered by insights that transform confusion to clarity
    • Uncover growth opportunities and prepare for potential threats
Request a free trial Already a subscriber? Log in now

Topics

NewsResultsPersonal linesAllstateEarnings
BG
Bernard Goyder
Gift this article