Aspen rebrands as part of turnaround strategy
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Aspen rebrands as part of turnaround strategy

Eileen AJ Connelly
May 25, 2021
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Aspen logo new 2021 bermuda with Cloutier.jpg

Aspen on Tuesday launched a new global brand identity amid the carrier’s ongoing turnaround efforts.

The rebranding includes a new logo and slogan, “Clarity from Complexity,” which the company said reflects its goal to “provide the perspective, approach and structure required to transform risk”.

Aspen

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Eileen AJ Connelly
Contributing Editor
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