Lemonade denies using ‘phrenology’ to assess claims
  • X
  • LinkedIn
  • Show more sharing options
  • Print
  • X
  • LinkedIn
  • Free Trial
  • Log in

Lemonade denies using ‘phrenology’ to assess claims

Bernard Goyder
May 27, 2021
  • X
  • LinkedIn
  • Show more sharing options
  • Print
  • X
  • LinkedIn
lemonade-blurred-app-image.png

Lemonade has caused furor on social media after the company said it uses artificial intelligence (AI) to scan videos submitted by policyholders to check for signs of insurance fraud, leading to concerns that the technology is making claims payment decisions based on racial and social stereotypes.

In response, the company said it does not use “phrenology”, a reference to the pseudoscience involving skull measuring, or “physiology”, when assessing claims.

Subscribers, log in here:

Fuel a smarter strategy with our actionable market intelligence

      • Gain a competitive edge and accelerate decision-making
      • Be empowered by insights that transform confusion to clarity
      • Uncover growth opportunities and prepare for potential threats
      • Fuel a smarter strategy for business growth
Request a free trial Already a subscriber? Log in now

Topics

News InsurTech Personal lines Lemonade
BG
Bernard Goyder
Gift this article