Start-up Salty nabs ‘embedded insurance’ trademark; demands rivals stop using term
  • X
  • LinkedIn
  • Show more sharing options
  • Print
  • X
  • LinkedIn
  • Free Trial
  • Log in

Start-up Salty nabs ‘embedded insurance’ trademark; demands rivals stop using term

Eileen AJ Connelly, 
Bernard Goyder
May 28, 2021
  • X
  • LinkedIn
  • Show more sharing options
  • Print
  • X
  • LinkedIn
Salty logo US Patent and Trademark Office.jpg

InsurTech Salty is sending letters that live up to its name as it tries to enforce its move to trademark the common industry term “embedded insurance".

The Salt Lake City start-up’s lawyers sent a missive to Trov this week alleging infringement of the mark, which was registered by the US Patent and Trademark Office in August.

“It

Request a free trial:

Fuel a smarter strategy with our actionable market intelligence

    • Gain a competitive edge and accelerate decision-making
    • Be empowered by insights that transform confusion to clarity
    • Uncover growth opportunities and prepare for potential threats
Request a free trial Already a subscriber? Log in now

Topics

NewsInsurTechLegal
Eileen Connelly.png
Eileen AJ Connelly
Contributing Editor
BG
Bernard Goyder
Gift this article