Allstate: Try, try and try again… 'til you succeed or before Icahn calls
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Allstate: Try, try and try again… 'til you succeed or before Icahn calls

Insurance Insider US Research
June 24, 2021
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In late-2019/early-2020, Allstate’s CEO Tom Wilson introduced the Transformative Growth Plan to increase market share in personal lines. The initiative followed a decade of steadily losing market share in personal lines, from 10.7% in 2011 to 9.8% in 2020.

The proposed plan entailed growing customers in the direct and independent agents’ channels, lowering costs to increase customers’ value, and redesigning products to allow for more customization.

Personal

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