Marketing and sales cuts in Q3 will impact PIF: Root
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Marketing and sales cuts in Q3 will impact PIF: Root

Root insurance Nasdaq.jpg

After auto InsurTech Root cut its marketing and sales spend by 40% during the third quarter, policy retention levels will likely be affected during the fourth quarter of the year and the first half of 2022.

“We're not providing any specific guidance with respect to renewals, but you can expect that as we continue to reduce that sales and marketing spend level, there will be an impact on PIF,” Root CFO Daniel Rosenthal told investment...

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