Reserve analysis 2022 part 2: Eating the first marshmallow
  • X
  • LinkedIn
  • Show more sharing options
  • Print
  • X
  • LinkedIn

© 2024 Insider International Limited, company number 15236286, 4 Bouverie Street, London, EC4Y 8AX. Part of the Delinian Group. All rights reserved.


Accessibility | Terms of Use | Privacy Policy | Modern Slavery Statement

Reserve analysis 2022 part 2: Eating the first marshmallow

r v3 top product liab v3.jpg

In the 1970s, a professor at Stanford University undertook what is now famously known as the “Stanford marshmallow experiment”. In a nutshell this test of capacity for delayed gratification left a child in a room with a single marshmallow for a period of time. The child was told they could eat the one they were given or wait and get a second marshmallow.

The test revealed a longer-term positive correlation between children who exhibited restraint and those children’s later success in life.

A

Request a free trial:

Fuel a smarter strategy with our actionable market intelligence

    • Gain a competitive edge and accelerate decision-making
    • Be empowered by insights that transform confusion to clarity
    • Uncover growth opportunities and prepare for potential threats
Gift this article