Liberty Mutual’s Safeco brand to be retired
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Liberty Mutual’s Safeco brand to be retired

Customers will keep their agent relationship and policies will not be impacted.

By Caroline Ryan
March 05, 2025
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Liberty Mutual Insurance announced it is retiring its Safeco Insurance brand, beginning in 2026. The insurer will now market and sell all its personal lines products solely under the Liberty Mutual brand.

Safeco

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Topics

News Personal lines Homeowners' insurance Operations/tech Insurers Personal auto North America Liberty Mutual
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