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Mary Russell has been with Higginbotham for over 34 years.
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She succeeds Robert Broz, who will continue at IMA as a producer.
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Dan Riordan, Richard Abizaid and Javier Gomez will spearhead the unit.
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Ian George will be joined by Sawyer and Williamson as account executive and consultant respectively.
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Current regional sales leader Weiss will succeed Deal in the role.
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The executive had been interim CEO since January.
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AmCoastal also cut its board down to five members, including two new appointments.
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She previously worked at Aon as an expert in global property placements.
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He joins from Beacon Capital and was once CFO at Lexington.
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Industry veteran Peter McKeegan will lead the firm.